If you’ve browsed our other services on this site, and you know something already about Search Engine Optimization (SEO), you may have realized that many of the techniques we use in our Web Design, Article Submission, Internet Strategy, and Web Presence Automation services all help to increase the ranking of your site.  Search Engine Optimization or SEO, really is just about getting your page to come up when certain words are typed in to a search engine query or, in other words, “rank” correctly for the best keywords related to your niche and all of our services by nature effect that.

The crazy thing that most people don’t realize, however is that 90% of the way your site is ranked has nothing to do with your site itself, but how your site is being perceived on the internet.

If you are just starting out online, SEO and the effects it has on your website and your business can be both dramatic and mysterious.  It may help to realize that everything online is built around certain metrics and algorithms and most of the factors that affect those algorithms can be manipulated to make fit each search engine’s specific criteria for ranking sites.

Google and other search engine’s primary goal is to serve up the most accurate and best information for each and every search query that someone types in.  They are looking for the best “quality” sites for every search typed in.  The interesting thing, however, is that computer programs can’t effectively measure quality like humans can and the only way they can get close is by deciding what the “best information” is by looking at the sites that mention the specific searched keywords enough times (without being too much -that’s called keyword stuffing and you’ll actually be penalized), have the most links coming in, have the highest age, and many other specific factors that are usually kept pretty secret.  This collection of criteria makes up the search engine’s algorithm.

Wouldn’t you like to end up on the first page of Google?

The crazy thing that most people don’t realize, however is that 90% of the way your site is ranked has nothing to do with your site itself, but how your site is being perceived in the internet.  That means that after you build a site, the work  does not stop, but rather link building campaigns built around highly sought after keywords with low competition need to be a part of your site’s regular marketing budget.

This is done primarily through article writing and submission campaigns to both article directories and web 2.0 sites around the internet that will supply you with high quality back links.  These links are counted and valued by search engines as an indication of the importance of your site’s content in relation to certain keywords and in turn directly reflect your positioning for specific search engine searches.  At the same time, when people come across the articles and other content that was created for your site, links are included in the reference files of those pages that link back to your original site.

Small Business Package:

Unlike a lot of our competition, we won’t charge you an insane one time charge for our services and produce everything at one time.  Neither your business’s nor your website’s reputation and popularity happen overnight and too much too fast can actually damage your rankings with Google.  That’s why we recommend a steady and continuous effort be used for your SEO Strategy rather than a high one time cost like a lot of other companies.  Here’s what our service includes:

1.  Keyword research – Using state of the art tools and techniques we’ll find hidden niches for your business that have high demand but low competition without losing the commercial possibilities or focus of your website.

2.  On-Site Optimization -  We’ll add the most valuable and relevant keywords to your homepage and up to 5 other pages of your site in strategic sections of the code.  If you are running Word Press, if needed we can also add up to 25 articles related to your keywords that will be set to autopublish at the interval you decide. This will give you more relevant content for people that visit your site and help make your site bigger, both of which help your site’s ranking.

3.  Link Building – We believe in a multifaceted approach that will end up giving you links from a variety of sites. Ultimately, you can expect there to be a virtual network (mininet) of sites around your main page all driving relevant content from all the different sources and in turn helping your organic rank on search engines like Google as your pages get more attention.  Below you will see an example of a mininet that can be created for your site.  The green circle in the center represents your site, the orange boxes are article, web 2.0, and press release sites, and the purple circles are links from other sites linking back to your secondary sites.  This is here purely for illustrative purposes, but these structures can get very involved in their link structures.  Even if you have video you want to publish, we can link it to a Web 2.0 site about your website that links back to a page on your original site.  We will write all Keyword rich articles needed and if requested can even write press releases. Imagine getting hundreds of links back to your site all of which drive traffic!  The longer you build these mini net link structures the more links you’ll have on the web, the more ways people will be able to find you, and in turn the higher you will be ranked for your chosen keywords.

How does this work?

If you have a blog or website we’ll take a look at it and see if it’s capable of converting the large amounts of traffic we will send to it and may recommend setting up something new or in addition to what you already have in place. Otherwise, we’ll start working with you to build the optimal keyword list of up to 20 terms that you would like to start ranking for ASAP!

1. Create Your Dream List

We’re sure you have at least a decent idea what terms people might use to search for products and services related to your company’s offerings. So sit down with your team and start brainstorming your top 20 terms.

2. We’ll help revise your list

Once you have your list in place, we’ll evaluate the keywords and determine your likelihood for being able to rank for the words on your dream list based on the competition and relative demand for your keywords. SEO, after all is all about supply and demand: the demand for your specific keyword from people searching online and the supply of competition that exists from other sites that are also targeting those words.

For example, if you are a car dealer located in Seattle and want to rank for the word “car”, based on the high level of competing sites and the high demand for that type of content, the chances are very slim that you would ever be able to show up on the first page of Google without working extremely hard for a very long time. At the same time, the word “car” is probably excessively general for the products and services you provide and doesn’t really have big chance of converting even if people came to your site. A better choice would probably be “buy car in Seattle” or “where to buy cars in Seattle”, that way you can eliminate from the Google ranking all competing sites related to cars in any other location, and you can narrow in on those people that are interested in “buying” a car.

In other words, we’ll help you choose your battles, so you end up on top for the keywords that affect your business most!

3. We’ll create content related to your 20 best keywords

We’ll actually write quality content related to your company or cause and its best keywords and publish them all over the internet with links that reference your site. Content creation and publication is the main way that backlinks are created and by publishing quality, interesting content, your backlinks can last on the internet indefinitely.

So, how much does it cost?

If you look around the internet you’ll see SEO services that don’t offer nearly as much and charge multiple times what we charge.  So, how are we able to keep this so cheap?  We use software and outsourcing to keep your costs down, we like being busy, and want more than anything to earn your business.  No matter what anyone else says, once you know what you are doing and have the Onpage SEO taken care of, SEO is mostly just really tedious busy work.  In the past people had to charge a lot because they spent hours upon hours doing the work by hand.  Between our staff and our state of the art software, we’re able to offer very competitive prices on a service that when done correctly will drive immense amounts of very targeted traffic to your website and your offer and all that will definitely have a positive effect on your web site’s ranking and ultimately your Return on Investment (ROI) for the site.
1.  Keyword Research and Site Optimization:

• Starting at Just $349

2.  Construction of keyword focused mininet Concentrated Plan:

• Starting at Just $149/ month  – 6 month minimum.

Also Available:
3. Add your Local Business and Website to Google Places. We build all the citations and take care of all the tedious details.  When done correctly, this can get you on Google’s first page of results without even doing the additonal link building:

• Starting at just $349