General Info

Press Releases are a powerful and very effective way to get the word out about your business or the current message you are promoting.

One reason they are so powerful, is because once published, your press release is often times sourced and syndicated by other websites and news related publications.  This allows you to post one small bit of content and potentially have it posted all over the internet by other people who have an interest in your offer.

Another reason that press releases are so powerful, is because most press release sites have a high Google Page Rank, meaning that they are more typically well regarded as good, credible sources of information by Google and other Search Engines.  This brings more clout to your message and encourages the search engines to rank sites related to the press releases slightly higher on the search results.

A final reason, we believe, that press releases are still so effective for promoting your message is because it takes a level of skill and formatting to be able to write them.  This is a very important aspect, because, as you probably know a lot of what is published online is a pretty low quality and written only in the interests of gaming the search engine algorithms.  By requiring a format and writing style, it’s easier for the search engines and press release sites to trust the content and thus promote the site through better rankings.

There are many great resources online for learning how to write a press release if you do a simple Google search, but basically it goes something like this:

There are roughly 5 sections to the press release:

1. This first section must include the city, region, and country followed by a dash where either the press release was written or related to the location of the business that the press release is about.
2. In the second paragraph you explain briefly what the press release is about.  For example, you use this space to talk about a new product or service that is being offered at this business or organization.  If you don’t plan on announcing anything new, then you should just write a little about what the company does.
3. In this paragraph, you should try to get a solid quote from a person inside the business that is related to the main point that you wrote about in paragraph two.  These shouldn’t be testimonials, but rather should simply reinforce the company’s expertise or restate the company’s latest offerings.
4. Use the forth paragraph to write more generally about the company, speaking about the business in broader terms explaining for example a little bit about the history and effect the business has had.
5. This section is where you get to leave a link back to your main website page.   As filler, include a little more information about the business along with the contact information.

We’ll create this press release to these standards with the information you supply us with.  After you order this, we’ll send you  an email with a list of questions, simply answer the questions and we’ll write up a quality press release for you within 72 hours.

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Example of Product

Seattle, WA, USA, July 26,2011 – Summit Strategic Visions, a Seattle Based Internet Marketing Firm, is proud to offer affordable SEO packages for businesses and individuals looking to finally get noticed online.

Up until recently, Summit Strategic Visions had focused their work primarily on website design and internet image consulting both for individuals with creative and interesting ideas and small businesses hoping to up their online exposure. Recently they’ve expanded their product offerings to offer independent SEO services and soon may even start building custom mobile sites.

David Lindahl, the current Executive Director of Summit Strategic Visions said, “After personally working with clients of all types on their websites over the past 10 years, I’m excited to take the next step and really build on website ranking. From the beginning, SEO really has always been a big part of our design, but once the site’s published there really is so much more that can be done to increase the sites overall impact.”

As the internet affects our lives more and more each day, keeping a website updated, indexed, and relevant is more important than ever before. For most small business people this seems incredibly overwhelming but thanks to SSV and their affordable backlinking solutions, almost anyone has the chance to really get their voice heard.

David Lindahl is the Executive Director at Summit Strategic Visions and can be contacted via the website at: http://summitstrategicvisions.com or by phone at 206.420.1211.