Keyword Research

$197

Know Your Chances for Success

Keyword research is the cornerstone of all SEO and really the internet when it comes down to it.  If you know what your prospective clients are searching for, you can make them and the search engines happy by giving them exactly what they want.

Business, blogging, and SEO, like most things in this world, are all dependent on supply and demand.  In order to have success in business or online, you need to make sure that you know at least these two things:

1. There is a demand for your product or knowledge
2. There is not excessive competition.

If you don’t know at least these two things, how can you expect to serve up the right products or content to your target market and how do you even know who your target market is in the first place?  In the pre-internet days, this was complicated and required a lot of “market research” to fully understand who was your prospective buyer and how to make sure that your business found them.

Fortunately, these days, the internet makes market research a lot easier, because the entire thing is governed by keywords and these keywords can be tracked and measured.  This is, by the way, how Google and other search engines attempt to serve up the most relevant content for a desired search.  Their main objective as search engines is to serve up the most relevant data for a particular search and the only real way they can determine where a website would rank for a specific search term (keyword) is using the quantitative methods found in their algorithm.  In other words, Google and the other search engines are making decisions on content quality and relevancy for a given search based on specific metrics.

Hopefully if you had it your way, you’re already interested in serving up the best content and products to your prospective customers -well guess what, Google is too!   Good keyword research can help you  do all of the following:

Planning – Make targeted decisions.

1. Help you understand the likelihood for success online for your business.
2. Give you documented metrics of market feasibility for any idea.
3. Help you write a more convincing business plan for funding.

Driving Traffic – Get your offer in front of the most people.

1. Understand exactly what to create content for in order to attract more people.
2. Understand the topics that have the highest competition, so you know how much to focus on a given niche and where to spend your resources to get the most for your marketing dollars. Choose your battles…

More Sales – Convert more traffic.

1. By understanding your market better, you’ll better know what products to offer.
2. By doing regular keyword research and also looking at market trends through tools like Google Trends you’ll better know what to offer at what time.

Get all this, plus:

- a complimentary 30 minute Phone Consultation with our SEO Expert.

Other Details:

- All information will be emailed to the recipient within 72 hours of the order being placed.
- Keyword Research will be sent in CSV format for easy viewing and manipulation.

Steps in Process

1. You tell us up to 20 keywords you want to rank for or just learn about.
2. We evaluate those keywords and create a list that contains the following:

• The Total amount of Daily Searches for each keyword.
• The amount of traffic that can be expected if you end up in the first position for that word.
• The number of competing websites for each keyword.
• The equivalent amount of money you would pay per click if you were to use Google Adwords to advertise.
• An estimate of the amount each visitor could be worth to your site if you convert that visitor

3. Plus we add in at least 20 other keywords that rank well for their level of demand and competitiveness.